New York Bar Introduces Frequent Drinker Program

Happy hour at a New York bar just got a lot hic ”¦ hic ”¦ happier.

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The Pacific Standard bar has introduced a reward plan for heavy drinkers. Customers buying drinks will be allowed to chalk up points that lead to prizes — ranging from a beer to a return ticket to California. This isn’t exactly a new business scheme — airplanes have their frequent flyer miles and supermarkets hand out loyalty cards to high spending customers.

From all initial customer indication, the plan is set to be a smashing (no pun intended) success.

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