British Airways said: “It is not clear how Ryanair has calculated the ability to offer fares at $12 when taxes on routes to the US from Europe are currently in the region of $240.”
I guess I’m not the only one. I realize that under the “There’s no such thing as bad publicity.” mantra mega-corporations will resort to just about anything to get their name in the paper. But I can’t imagine they’d resort to outright lies and blatantly exaggerated claims merely for publicity’s sake. Perhaps I’m being naive.
A few more details of what Ryanair CEO Michael O’Leary has in store (via fly away weblog):
6 US cities will be served.
12 US Dollars is the cheapest possible fare rate but it could go up through the sale of food, duty free goods and in-flight entertainment.
50 widebody Airbus A350s or Boeing 787s will be aquired to operate the routes.
In any event, this is definitely a story for budget travelers to watch closely.