U.S. Route 89 ©Wolfgang Staudt
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Residents of Japan, Canada and the United Kingdom will get a chance to catch the USA’s first-ever international tourism marketing campaign.
The print, web and video ads were created by Brand USA, a partnership of government agencies and private companies.
The print advertisements will feature images of various famous spots including New Orleans’ French Quarter and the Redwood Park in Northern California with the tag line “Discover this land like never before”. The song ‘Land of Dreams’, with lyrics written and sung by Roseanne Cash (the daughter of American country music icon Johnny Cash), will be used as the soundtrack to the video ads.
In addition to the tourism campaign, Brand USA is also working with government agencies to make the visa application process easier and quicker. For example, just a few months ago the wait for a Chinese tourist to the United States was about 180 days—now it is less than a week.
Read more and watch the video ad at the Daily Mail.