Elbow Deep in a Sheep: Icebreaker’s Disturbing (and Genius) Viral Video Campaign
We could almost post this without comment (… almost):
It’s all part of Icebreaker’s new viral ad campaign:
Put your hand up a sheep’s ass and win a prize? Really?!
Yep, the crazy Kiwis are at it again!
No real sheep were harmed during the making of Icebreaker’s Lucky Dip Merino, which was created from resin and fiberglass by the Wellington-based model-makers who made props for the films Avatar and Lord of the Rings.
The model was made to entertain New Zealand’s influx of rugby supporters. Fans who reached into the sheep are rewarded with vouchers for instant prices and product discounts.
We knew we liked them for a reason (aside from their awesome clothing). More at Icebreaker.com.