Ieper Grote Markt ©Bernt Rostad
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TNT knows drama, and now so does Belgium.
TNT brought the drama to Belgium with this (hilarious) viral marketing campaign to promote the launch of a new high quality TNT channel in the country.
The network placed a big red push button on an average Flemish square of an average Flemish town with a “Push to add drama” sign hanging above. And then waited for someone to press the button…
Watch what happens next on YouTube.