Spaceship Earth ©Joe Shlabotnik
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Walt Disney World is retooling a new interactive Epcot exhibit tackling the problem of childhood obesity, after critics complained it was insensitive to the obese and reinforced stereotypes.
The exhibit, called Habit Heroes, featured animated fitness superheros Will Power and Callie Stenics (say it fast) and super-sized villains Snacker and Lead Bottom.
Disney partnered with Blue Cross and Blue Shield (a health insurance association) to create the interactive exhibit.
Blue Cross spokesman John W. Herbkersman stated that the exhibit was meant to be educational and helpful:
“Our goal is to ensure that the attraction conveys a positive message about healthy lifestyles in a fun and empowering way,”
However, critics are saying that the exhibit reinforces stereotypes that obese children are lazy and have poor eating habits.
In an official statement the National Association to Advance Fat Acceptance said:
“We’re appalled to learn that Disney, a traditional hallmark of childhood happiness and joy, has fallen under the shadow of negativity and discrimination.”
Disney has refused to let the criticism crush the exhibit and they are currently revamping Habit Heros for a relaunch.
Read more at Today Travel.