Brazilian Beach ©Rodrigo_Soldon
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New Yorkers got a taste of Brazil smack in the middle of the Flatiron District.
Steps away from Madison Square Garden, Brazil’s tourism office set up a “sunball” in an attempt to draw visitors to the sunny nation.
New Yorkers were invited to step into the giant heated snow globe where they could play in sand imported from Copacabana beach and relax and pose for a one-of-a-kind Facebook photo-op in beach chairs.
The stunt was part of Brazil tourism’s campaign to increase the number of American tourists in Brazil. U.S. tourists comprise the second largest market for Brazil, trailing only neighboring Argentina.
Read more at NY Daily News.