The airline ad industry is rife with low brow campaigns and slogans with Ryan Air leading the pack with its guaranteed-to-raise-eyebrows tactics. Its ad repertoire includes a calendar featuring scantily-clad stewardesses, (including a “sneak preview” of a rival airlines calendar whose stewardesses are noticeably less perky) and chief executive Michael O’Leary ruffled more than a few feathers when he arrived for the airline’s Rome launch dressed as the Pope. Richard Branson of course has been known to do everything that’s required to put him on the front page – from donning Elvis togs to baring his pale bottom for the cameras at a launch.
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With the kind of cut throat competition that exists in the airline industry, it isn’t really surprising that so many have begun using shock and awe tactics to draw attention. As usual, the time-proven method for garnering a few eyeballs when all else has failed, is good old fashioned sex. The latest example of this is Spirit Airlines’ MILF Sale. For those wondering about the connection between four perfectly innocuous alphabets and the sleaze factor, check out this slang definition.
The enterprising ad guys at Spirit however would have you believe that MILF stands for Many Islands Low Fares. Sure guys, we believe you. Especially when you urge us to “come and book that trip to paradise.”