Smokey Bear is a fixture of American public service announcements with his perennial message that “Only YOU can prevent wildfires.” Now the beloved advertising icon is showing his softer side and giving responsible people what they’ve secretly yearned for all along…a bear hug.
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A new video campaign depicts Smokey Bear giving people spontaneous, silent bear hugs to thank them for safe practices like dousing a campfire or choosing a bonfire site wisely.
Find out more about this at Smokeybear.com