Being misunderstood isn’t reserved for angst-filled teenagers or foreign films any more. Now, even tourism logos can be wildly misconstrued, this one in particular as a sexual symbol instead of mountains and the sea.
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Titillating Potential New Logo © stuff.co.nz
A $30,000 re-branding contract was awarded to revamp the tourism industry in the KÄpiti area. Once revealed, the new logo was met with an unfortunate split reaction by council members. While some liked the artistic interpretation of the coast and island area on the North Island of New Zealand, others saw something a bit more tantalizing. Apparently, the green ‘squiggle’ in the top half has been seen as a women’s leg thus imparting impure thoughts to would-be tourists.