Gap © brownpau
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Toronto-based adventure travel company and backpacker favorite Gap Adventures is changing its name to G Adventures following a successful legal challenge from clothing retailer The Gap. From Gadling:
American clothes retailing behemoth The Gap filed a trademark infringement lawsuit against the Canadian outfitters, claiming they unfairly made use of the word “gap,” thereby confusing consumers and achieving an undeserved level of success. Unfortunately for Gap Adventures, Judge Alvin Hellerstein of the United States District Court in Manhattan agreed. Rather than appeal this decision, and thus spend millions in legal fees and years tied up in court, Gap Adventures’ CEO Bruce Poon Tip relented and accepted the lower court’s ruling. So from now on Gap Adventures will now be known as G Adventures.