Amnesty International’s animated public service campaign “Signatures” has won the Grand Prix at the Socially Responsible Communication Awards hosted by the International Advertising Association.
Vagabondish is reader-supported. When you buy through links on our site, we may earn a small affiliate commission. Read our disclosure.
The much acclaimed campaign, which has already won the Golden Lion at Cannes, depicts the power of a mere signature to spark change through animated figures. A man uses one to escape from his cell while another uses a signature to build a shield to protect himself from bullets at an execution.
The message is simple: “Your signature is more powerful than you think”