I remember reading a study a while back noting how storage rentals in the United States increased some astronomical percent in the past decade.
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Enter this award-winning commercial:
There’s no denying it’s pretty damn cool on a technical and artistic level. However, the intent is clearly to influence pack rats to expand their available space to further grow their stash of useless stuff.
To me, the message is a reminder to get rid of all that crap. Whether it’s because you’re planning a trip around the world and need to downsize; or because you feel entirely guilty about consuming so much … stuff. We don’t need more storage, we need less stuff. Really. Enough already.