Instagram Photographer

Promotion of travel content on Instagram: Some Tips for Beginners

If you’re passionate about the topic of travel, then you probably know that many people draw inspiration from the Internet. Perhaps you yourself go to social networks to learn new places and watch breathtaking videos and photos from trips.

Vagabondish is reader-supported. When you buy through links on our site, we may earn a small affiliate commission. Read our disclosure.

Basically, such content can be found on Instagram. Many travelers post beautiful pictures from inspiring locations every day. Thanks to the authors of such channels, such a phenomenon as a travel blogger appeared. This is an influencer that tells useful information about travel safety, shares emotions about places visited and funny travel stories. Travel blog authors became especially popular during the pandemic, but they still remain at the peak of their fame.

If you’re a person who never sits still, is ready to go on an exciting journey at any moment and knows about little-known sights, then you can start blogging. In addition to moral satisfaction and finding like-minded people, a good author’s blog can bring you a good profit.   In this article we will give you some tips on promoting and creating content and tell you how to save money on promotion and buy real instagram followers.

Find your niche. Every second user posts photos from trips, but not everyone becomes a popular traveler. The difference between such people is that some have chosen a certain topic, while others have not done so. You need to choose the style and manner of travel. Budget or luxury holidays, food trips all over Italy, traveling with children or alone are just some of the ideas that you can implement in the blog.

Make high-quality visual content. When it comes to travel, people primarily pay attention to photos and videos. Attractive locations attract subscribers much more than beautiful texts about them. Focus on the picture. The text is important, but people want to see beauty with their own eyes. Give them this opportunity. If you don’t have your own photos from the place you want to talk about yet, don’t worry. You can borrow photos from colleagues or take some pictures from Pinterest. It’s advisable to indicate the author of the publication so that there are no claims from the copyright holder to you.

We advise you to be active and post content every day. If you like to be in the frame, shoot as many stories as possible, people like to scroll through this tape in their free time and react with emoticons and comments to the story they like. Are you a big fan of writing and want to share information in posts? Then experiment with the publication time, and try to choose the optimal posting period yourself. But if you focus on posts, don’t spread them too much, it will be enough to make 1-2 publications per week.

Don’t be afraid that you don’t have a huge budget at the start. Obviously, you won’t get contracts with popular hotels and travel agencies in the first weeks of Instagram activity. So, either you lay out your own money and travel as you can afford it, or you spend online trips to interesting cities and save up for a big tour. You can also save money if you don’t spend a lot of resources on account promotion. Use free methods, like mutual PR or participation in like time. If this doesn’t work, you can allocate a small part of your savings and spend it to buy Instagram followers cheap. Trust us, these costs will pay off in the very near future. The main thing is to check the service for honesty, read reviews about the company and ask questions to the manager in the chat. 

Communicate with locals in other countries. You will have to establish contact with citizens of different countries to make your blog not only unusual, but also very informative. Tourist networking will bring you many advantages. You will get to know the country from the inside and thanks to this you will expand the creation, and you will also be able to save a few tens of dollars if you ask them for an overnight stay. Among other things, these people will be able to show you the places that ordinary people don’t know about. And also you will be able to place portraits of local people in your profile and tell their stories. Agree, this is a great opportunity to create the perfect travel content!

Mix new trends with each other, try to create content in different formats, use new information delivery features such as IGTV and Reels. Be open to this world, communicate more with people and tell real stories about your travels. Don’t try to be like someone else, become a unique author. We wish you success!

Subscribe to Our 'Under the Radar' Newsletter
If you love travel, you're gonna love this!